Caatinga Capital has a team of entrepreneurs looking to acquire and actively manage privately-held businesses to add value through revenue growth and operating efficiency.



Rogerio Santos is a founder and Principal of Caatinga Capital, LLC. He has a diverse background that will be paramount for the success of the acquired company. He worked at a consultant for McKinsey & Company for 4 years identifying several operations and strategic value levers including but not limited to cost reduction, operation optimization, new channel revenue and new market entry. As a consultant, he worked at a varied set of industries such as apparel retail, travel services and consumer goods. In addition to that, he worked as Senior Manager in Burger King responsible for the franchising management in Brazil, Paraguay and Uruguay. Value creation and stakeholder management was a crucial part of this job and will also be a key theme when dealing with suppliers, customers and employees.

Complementing this background, Rogerio has substantial experience as a hands-on operator. He worked for Rocket-internet, when he served as logistics director for Mobly (Brazil’s major furniture e-commerce) and as head of customer service for Kanui (sporting good e-commerce). During this period, he led significant operations improvement enabling high growth rates in both ventures. He also launched and operated a new Mexican restaurant concept in Brazil, later moving to the board of directors.

Last but not least, Rogerio has background at evaluating investments. During his MBA, he interned at the Private Equity firms BTG Pactual and Valora Investimentos, working with Marcelo in the latter. Furthermore, at McKinsey he did projects for evaluation of an infrastructure asset bidding and a retail due diligence.

Rogerio holds a MBA from MIT Sloan and a Civil Engineering degree from ITA (Aeronautical institute of technology), Brazil’s top engineering school, where he met and studied together with Marcelo.


Marcelo Gomes is a founder and Principal of Caatinga Capital, LLC. He has accumulated a solid entrepreneurial background in different industries: Energy, Financial Services, Education, and Hospitality. In addition to that, he has a track-record in Fundraising and Private Equity Investing, essential skills to the 1st to 3rd stages of a search fund cycle.

As Operating Partner at Coco Bambu Restaurant Group, the largest restaurant group in Brazil, he led efforts to establish its operations in USA, deploying over US$10MM in investments and operating the business. Notwithstanding, Marcelo did significant contributions to the Brazilian operations by participating in a vertical integration strategy and in a supply chain financing.

Marcelo has substantial experience in finance and investment. At Nalco-Champion, an Ecolab company, he worked in the FP&A (Financial Planning & Analysis) department developing an internal process to calculate and assess ROIC (Return on Invested Capital) at division and region levels.

Previously, Marcelo co-founded FIP Brasil O&G, a US$250MM Private Equity fund focused in the O&G supply chain companies, participating in the fundraising process, deal sourcing, and investing US$75MM at DSB Serviços.

At Tullett Prebon, one of world’s largest interdealer brokers, Marcelo joined the derivative options team as FX and Interest Rate broker, originating new clients and starting three desks: Bovespa Idex, Stocks, and Commodities.

At Valora Investmentos, an asset management firm with over R$2B in Brazil, Marcelo participated in the transitioning process to Asset Management from Family Office. He fundraised and managed several new funds: Offshore Fixed Income (Arka Fund), Corporate Receivables Fund of Funds (Valora Guardian), Asset-Backed Corporate Fund (FIDC Fornecedores Odebrecht).

Marcelo is a CFA Charterholder, holds an MBA from University of Chicago Booth School of Business and a civil engineering degree from ITA (Aeronautical institute of technology), Brazil’s top engineering school. Marcelo was born and raised in the state of Ceará, in the Northeast of Brazil.


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